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Climbing The SEO Ranks

Ranking #1 on Google Brian Dean Summary

April 15, 20243 min read

If you're new to the concept, long-tail keywords are essentially very specific and often lengthy keywords. It's interesting to note that long-form content tends to receive 77% more backlinks than its shorter counterparts. So, once you've identified at least three such keywords, you're ready for the next crucial step: crafting epic content. This very strategy has helped me achieve first-page rankings on Google for competitive terms like "link building tools," "backlinks," and "SEO checklists."

Most keywords suggested by tools like AnswerThePublic fall into the long-tail category. These keywords are not only less competitive because they're so specific, but they also attract more links when used in longer content. By developing comprehensive content that thoroughly covers a topic, you significantly boost the likelihood of earning backlinks.

Fast forward to today, and I find myself ranking at number one on Google for numerous competitive keywords, including "nofollow links." Utilizing tools that convert social media queries and forum questions into keywords can be particularly effective. Today's tutorial will guide you through the exact steps needed to rank on Google’s first page.

We begin with the first step: identifying three keywords. Ensure that your content is not only long but also in-depth—mere length without depth won't cut it. Your content must be so compelling that it naturally attracts links, which is where the idea of a 'hook' comes in—a unique angle that makes your content irresistible to link to.

You might consider using AnswerThePublic again to find long-tail variations of your initial topics. In the upcoming segments, I'll walk you through a detailed, step-by-step process to discover great, low-competition keywords. Unfortunately, the reality is that a lot of published content falls short of remarkable.

But does longer content guarantee thousands of links? Not necessarily, but it does increase your chances. Exploring various sources like Reddit can be a goldmine for discovering potential keywords. What follows is crafting a hook for your content, which means your material needs to be exceptional—not just good, but truly outstanding.

For instance, while "keto diet" is a short-tail keyword, "keto diet breakfast recipes" represents a long-tail keyword that could yield more targeted results. Surprisingly, most online content doesn't get shared or linked to extensively, underscoring the challenge of creating genuinely impactful content.

This guide includes steps that are actionable and straightforward, enabling you to potentially rank number one on Google. For those just starting out, these steps are particularly valuable. Additional resources like ExplodingTopics.com can help you identify trending topics across various industries, enhancing your ability to create relevant and engaging content.

One of my blog posts, which extends over 4,700 words, delves deeply into link building. This comprehensive approach has encouraged over 1,000 different sites to link back to it. Despite testing numerous SEO techniques such as title tags, backlinks, and internal linking, remember that there is no shortcut to the top of Google's search results.

A recent collaboration with BuzzSumo to analyze 912 million articles revealed that longer content typically garners more social shares. This discovery aligns with my ongoing efforts to demystify SEO and make it accessible through Backlinko, where marketers come for proven strategies to enhance their rankings and increase traffic. My journey has been fraught with challenges, especially when conventional SEO advice failed to deliver results, prompting me to embark on numerous SEO experiments to find what truly works.

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